Toyota leads market with 200,000 sales in 2009
Jan 6, 2010 By Toyota Australia.
Toyota has pulled out all stops to lead the automotive industry to a stronger-than-expected sales total in 2009.
Healthy customer demand in December, supported by the Federal Government's investment-allowance bonuses, enabled the industry to record 937,328 sales.
The final tally was down 7.4 per cent compared with 2008; however, it was a vast improvement over the decline of more than 20 per cent experienced in the early part of the year.
Overall sales were around 90,000 higher than many observers were predicting during the first half of the year.
Toyota was the year's best-selling brand with 200,991 sales and a market share of 21.4 per cent.
It is the sixth straight year Toyota has exceeded the 200,000 mark - and it remains the only car company to have reached that number.
It is the seventh year in a row Toyota has held the number-one position.
Other 2009 sales highlights for Toyota included:
* The top-selling brand in every State and Territory
* Four of the top 10 selling vehicles - Corolla, HiLux, Camry and Yaris
* A margin of more than 81,000 sales over its nearest rival
* Market leader every month since April 2005.
Toyota Australia senior executive director sales and marketing David Buttner said Toyota's continued success was due to its wide range and high quality of vehicles, a customer-focused dealer network and aggressive marketing offers.