Toyota the world's greenest brand
Jul 10, 2012 By Toyota Australia.
Toyota's expanding family of Prius models has played a major role in the company being named the 'best global green' brand.
Toyota has retained its number one position in the second annual Best Global Green Brands report, published by International brand consultancy Interbrand.
The report credits Toyota's achievement to the fact it continues to make environmental sustainability a core management priority.
It cites the expansion of the world's first mass-produced full hybrid vehicle, the Toyota Prius, into a full family of models as a further success story.
Interbrand's results are based on the public perception of a company's environmental sustainability and the demonstration of that performance based on publicly available information and data.
Worldwide sales of Toyota's full hybrid vehicles passed four million at the end of April this year. In Australia, Toyota has sold more than 40,000 Toyota and Lexus hybrids since 2001.
This is a landmark year for the development of Prius in Australia with the introduction of the compact
Prius c city car and the seven-seat
Prius v alongside the established, third-generation
Prius hatchback.
Expansion of Prius into a family of vehicles makes the environmental benefits of Toyota's Hybrid Synergy Drive[sup] (tm) [/sup] technology available to a wider range of customers, with different motoring needs.
In Australia, Toyota has also launched the second generation of its locally built
Camry Hybrid, the most powerful yet fuel-efficient car in the Camry range.
Toyota around the world is aiming to reduce carbon emissions across its manufacturing and sales processes. It is also working towards conserving natural resources through reuse and recycling of materials.
Toyota's Australian operations are focused on reducing waste and energy consumption.
The company's long-term approach towards sustainable operations is reflected in the current building of a new engine plant that will provide fuel-efficient engines for Camry and, for the first time, Camry Hybrid.