Toyota Reveals Prius Family of Vehicles
Jan 10, 2011 By Toyota Australia.
DETROIT - Toyota has unveiled the newest members of the
Prius family of vehicles today at the 2011 North American International Auto Show.
Prius v, with 'v' expressing the vehicle's versatility, meets the needs of growing families with active lifestyles while providing the same attributes traditionally found in the Prius DNA.
Prius c Concept, with 'c' representing a 'city'-centric vehicle, is designed to appeal to young singles and couples who want an eco-sensitive, fun-to-drive Prius with great fuel economy.
The two new cars join Toyota's iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles. The other members of the Prius family are the current third-generation Prius, on sale in Australia since mid 2009, and the Prius Plug-in Hybrid Vehicle (PHV), which is undergoing trials with customers around the world.
The expansion of the Prius family will further increase the acceptance of hybrids with the core Prius values of high fuel economy, low emissions, proven technology and environmental stewardship.
The new Prius v features a compact exterior yet spacious interior, offering substantially more interior cargo space than the current Prius.
Newly designed from the ground up, the Prius v has a high seating position, ample head room, generous rear legroom and more cargo space than some compact SUVs.
Despite seating a family of five, Prius v is expected to have the best fuel economy ratings of any SUV, crossover, or wagon in the U.S. market.
Toyota says consumers are also interested in a smaller hybrid at an entry price point and with superior fuel economy, such as the Prius c Concept.
This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior.
Prius c Concept is the inspiration for an additional Prius family member that will have the best fuel economy of any 'cordless' hybrid.