Toyota is the World's Most Valuable Automotive Brand
Posted: October 15th, 2015, 5:14 pm
Toyota is the World's Most Valuable Automotive Brand
May 22, 2013 By Toyota Australia.
Toyota has reclaimed top spot as the most valuable automotive brand in the BrandZ Top 100 Most Valuable Global Brands 2013.
Toyotas brand value surged by 12 per cent to US$24.5 billion (A$24.97 billion) over the past year, one of the biggest movers in the automotive sector.
In the eight years since the BrandZ report was first published in 2006, Toyota has been crowned brand value leader in the automotive sector six times, and second on two separate occasions.
Toyota Motor Corporations global sales in 2012 rose 22.6 per cent to 9.75 million units*, which contributed positively towards the companys brand valuation in this years report.
The BrandZ research aligns with the results of two other studies by international consultancies Brand Finance and Interbrand that have rated Toyota as the worlds most valuable automotive brand.
BrandZ suggests that brand value developments in the sector were shaped in part by the growth of customer affinity towards hybrid vehicles.
Since Toyota pioneered the worlds first mass-produced full hybrid vehicle in 1997 Toyota Prius sales of Toyota and Lexus hybrid models have exceeded five million globally.
Customers in Australia can choose from eight Toyota and Lexus hybrid models: the locally built Camry Hybrid and the fully imported Prius, Prius c, Prius v and Lexus CT 200h, GS 450h, RX 450h and LS 600h.
Lexus retains its 10th position in the list of most valuable automotive brands with a brand value of US$3.5 billion (A$3.6 billion).
The BrandZ Top 100 Most Valuable Global Brands report, commissioned by marketing communications group WPP and conducted by Millward Brown Optimor, surveys two million consumers in more than 30 countries.
* Includes Toyota, Lexus, Hino and Daihatsu.
May 22, 2013 By Toyota Australia.
Toyota has reclaimed top spot as the most valuable automotive brand in the BrandZ Top 100 Most Valuable Global Brands 2013.
Toyotas brand value surged by 12 per cent to US$24.5 billion (A$24.97 billion) over the past year, one of the biggest movers in the automotive sector.
In the eight years since the BrandZ report was first published in 2006, Toyota has been crowned brand value leader in the automotive sector six times, and second on two separate occasions.
Toyota Motor Corporations global sales in 2012 rose 22.6 per cent to 9.75 million units*, which contributed positively towards the companys brand valuation in this years report.
The BrandZ research aligns with the results of two other studies by international consultancies Brand Finance and Interbrand that have rated Toyota as the worlds most valuable automotive brand.
BrandZ suggests that brand value developments in the sector were shaped in part by the growth of customer affinity towards hybrid vehicles.
Since Toyota pioneered the worlds first mass-produced full hybrid vehicle in 1997 Toyota Prius sales of Toyota and Lexus hybrid models have exceeded five million globally.
Customers in Australia can choose from eight Toyota and Lexus hybrid models: the locally built Camry Hybrid and the fully imported Prius, Prius c, Prius v and Lexus CT 200h, GS 450h, RX 450h and LS 600h.
Lexus retains its 10th position in the list of most valuable automotive brands with a brand value of US$3.5 billion (A$3.6 billion).
The BrandZ Top 100 Most Valuable Global Brands report, commissioned by marketing communications group WPP and conducted by Millward Brown Optimor, surveys two million consumers in more than 30 countries.
* Includes Toyota, Lexus, Hino and Daihatsu.