Global demand lowers Prius price
Apr 7, 2011 By Toyota Australia.
Toyota Australia has reduced the price of its
Prius petrol-electric range as hybrid technology begins to enter the mainstream.
The decision to lower prices on Prius and Prius i-Tech by thousands of dollars comes as global Prius sales have surged past two million.
Toyota has progressively reduced the cost of the technology in its flagship hybrid - a move helped by growing market acceptance.
The company's approach is to set prices that consumers will find attractive and to establish production cost limits to deliver those prices.
Prius is the world's most popular hybrid car with sales last year exceeding half a million for the first time.
Toyota has positioned hybrid as a core technology and believes the introduction of new hybrid models will revitalise the market and help to make eco-cars in general more popular.
In Japan, Prius has been the top-selling car for 21 of the past 22 months.
More than 16,000 have been sold in Australia.
Toyota has recently unveiled three cars that are being considered for Australia - a seven-seat Prius+, five-seat Prius v wagon and the Prius c Concept city car.