Toyota Targets Sales Grand Final
May 5, 2014 By Toyota Australia.
** Corolla tops buyer charts in April **
Toyota Australia is predicting a surge in sales during the next two months after its strong market-leading results in April were boosted by Corolla, RAV4 and LandCruiser Prado.
Corolla was the best-selling vehicle in the country last month, repeating its March result, while RAV4 set a new April record and Prado maintained its strong showing in the Large SUV segment.
These three vehicles were instrumental in Toyota achieving an April total of 14,930 deliveries, which was more than 86-per-cent higher than any other brand.
Australian motorists have now bought more than 63,000 Toyota vehicles so far this year while no other brand has managed 36,000 sales.
Toyotas executive director sales and marketing Tony Cramb said sales would strengthen in May and June with the industry already on track to record well over one million sales this year, including more than 200,000 from Toyota.
The next two months are the sales grand final for Toyota and the industry with an intense build-up during May leading to the biggest sales month of the year in June, Mr Cramb said.
Private buyers are the key, which is why Toyota is offering aggressive deals on key models in our range through our Toyota Means Business campaign, he said.
The underlying strength of the market was demonstrated last month when sales matched the April average over the past four years even though many people took an extended break due to the closeness of the Easter and Anzac Day public holidays.
In April, Corolla sales outpaced those of all other new vehicles with Toyota dealers selling 3,315 Corolla hatches and sedans. HiLux also claimed a podium position with 2,574 sales.
The best April on record for RAV4 with 1,548 sales came hot on the heels of the popular SUVs best-ever performance for the first quarter of a year.
Toyota vehicles led nine segments last month with locally built Camry, the 86 sports coupe, Prado, HiAce van and HiAce bus joining Corolla, RAV4, HiLux 4x2 and HiLux 4x4.
Mr Cramb said sales of new-generation Kluger would improve mid-year with orders substantially outstripping restricted supply in the early new-model period.