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Just Toyota •Toyota 86 - A Double Hit!
Page 1 of 1

Toyota 86 - A Double Hit!

Posted: October 15th, 2015, 5:14 pm
by CarModder
Toyota 86 - A Double Hit!

May 26, 2014 By Toyota Australia.



** Australia snaps up 10 per cent of global sales **
Australian sport-car enthusiasts have demonstrated their passion for driving Toyotas popular 86 coup? by snapping up almost one out of every 10 examples sold worldwide.
In a remarkable double, the 10,000th Toyota 86 has just been sold in Australia at virtually the same time as the compact and dynamic sports car has passed 100,000 sales globally.
Australia with 10,363 customers since local sales began in June 2012 is the biggest market for the 86 outside Japan (39,000 sales) and the United States (35,000).
Toyota Australias executive director sales and marketing Tony Cramb said the 86 was Australias best-selling sports car due to its style, performance, balance, handling and affordability.
The Toyota 86 has become a halo car that demonstrates Toyotas commitment to designing and engineering cars that really get your heart pumping, Mr Cramb said.
Importantly, the passion inside Toyota that led to the 86 is also resulting in more emotional styling and greater driving enjoyment in other Toyota vehicles such as the latest generations of RAV4, Corolla and Kluger.
Mr Cramb said 80 per cent of Australian 86 sales were to private buyers, a significant proportion of whom were new to Toyota including first-time car buyers.
The 86 has helped rejuvenate the companys brand with an influx of young new customers who may never previously have considered a Toyota.
Achieving 10,000 sales in less than two years demonstrates the love Australians have for sports cars and the strong appeal of the Toyota brand.
Mr Cramb said that, in addition to the ability of the 86 to delight driving enthusiasts, the manual GT variant of the four-seat sports car remains at its launch price of $29,990.*
Even so, its the more expensive GTS grade that has been in hottest demand, accounting for two-thirds of sales.
Almost 40 per cent of customers have opted for the GTS manual while the GTS auto has found homes with more than one-quarter of all 86 buyers, and both are out-selling the lower-priced GT variants.
The 86 sales performance including 6,706 sold in 2013 is a powerful reminder of Toyotas sports-car heritage.
The last time a Toyota sports car sold more than 6,700 in a year was in 1980 with Celica. The highest Supra sales were 707 in 1984 and the best year for MR2 was 483 sales in 1990.
The 86 is powered by a front-mounted, free-revving, horizontally opposed boxer petrol engine and rear-wheel drive.
The unique powertrain is combined with a compact design, light weight and a low centre of gravity to provide lively, accessible performance and highly engaging dynamic abilities with minimal electronic intrusion.
The Toyota 86 is covered by the capped-price servicing plan, Toyota Service Advantage, with up to four scheduled services at just $170 each^.

# Recommended retail prices exclude dealer delivery, government and statutory charges and optional extras.

^Maximum payable for standard scheduled servicing (normal operating conditions) until first of 3 years or 60,000kms (up to the first 4 services). Excludes Government & Rental vehicles. Contact your Toyota Dealer or go to toyota.com.au/advantage for other exclusions and eligibility.