Toyota named Best Global Green Brand
Jun 14, 2013 By Toyota Australia.
Toyota has confirmed its consistent environmental leadership by being named the worlds Best Global Green Brand for the third year running.
More than 10,000 consumers surveyed around the world recognised Toyota for committing to sustainable environmental leadership and having invested in innovative vehicles such as the pioneering Toyota Prius.
They also appreciated the companys various programs designed to reduce greenhouse emissions, water and energy consumption throughout its operations.
The 2013 Best Global Green Brands report, compiled by international brand consultancy Interbrand, determines the gap between a companys environmental performances and its actual environmental practices.
Sales of Toyota and Lexus hybrid vehicles worldwide now stand at 5.22 million, resulting in an estimated reduction of some 35 million tonnes of CO[sub]2[/sub].
Globally, Toyota is currently in the process of a product launch cycle that will introduce new or updated hybrid models.
Australian customers can choose from eight Toyota and Lexus hybrid models: the locally built Camry Hybrid and the fully imported Prius, Prius c, Prius v and Lexus CT 200h, GS 450h, RX 450h and LS 600h.
In 2015 Toyota plans to commercialise its hydrogen fuel-cell hybrid vehicle, featuring next-generation powertrain technology and approaching what the company considers the ultimate eco-car.
The companys commitment towards sustainable operations and environmental leadership also permeates throughout the entire product life cycle.
Last month, Toyota was named the worlds most valuable automotive brand in the BrandZ[sup][/sup] Top 100 Most Valuable Global Brands 2013 report.