Toyota named World's Greenest Brand
Aug 3, 2011 By Toyota Australia.
Toyota is the world's greenest brand, according to a new global survey.
The research - called Best Global Green Brands - placed Toyota ahead of industrial conglomerate 3M and engineering group Siemens as well as all other automotive brands.
Conducted by international brand consultancy Interbrand, the study combines public perception of environmental sustainability with a demonstration of that performance based on publicly available information and data.
The report says Toyota is a leading example of making the environment a core management priority, while also engaging in a meaningful way with audiences around the world.
It says environmental sustainability is deeply ingrained in the Toyota brand and the company continues to embark on company-wide initiatives to improve environmental performance each year.
Toyota's market-leading development of full hybrid technology is a key contributor to Toyota's strong green performance, according to the report, notably with Prius - now in its third generation.
Toyota has sold more than 3.2 million hybrid vehicles around the world, including
Prius and
Camry Hybrid .
Toyota's long-term approach towards sustainable operations is reflected in recent initiatives in Australia, including the decision to build a new state-of-the-art engine plant that will provide fuel-efficient engines for Camry and, for the first time, Camry Hybrid.