Second generation Aurion sets new standards
Apr 16, 2012 By Toyota Australia.
The launch of 3.5-litre V6 quad cam Toyota
Aurion has completed the roll-out of Toyota's portfolio of new locally made models.
The substantially upgraded five-model Aurion range has been capped at a price beneath $50,000[sup]#[/sup].
It is Toyota's locally made flagship and is being promoted as an attainable luxury car.
Aurion's distinctive styling and occupant comfort levels provide clear differentiation.
Second generation Aurion is the most powerful Toyota made in Australia.
It generates 200kW at 6200rpm on 91 octane fuel.
Aurion delivers the best fuel economy in the 3.5-litre class in the large passenger segment - six per cent better than the first generation[sup]*[/sup].
Tailpipe emissions have been reduced by eight per cent[sup]*[/sup].
Aurion is lighter and slightly larger than the vehicle it replaces.
It incorporates technology advances in drivetrain and active and passive safety strategies which have only recently been developed.
Aurion, like its locally made stablemates, benefits from new computer numeric control (CNC) machines at Australia's Altona plant which allow even more precise manufacturing techniques.
Panel fit in many instances has been reduced from tolerances of 5mm to just 3.5mm - the domain of a very few true luxury cars.
Interior quietness will be a hallmark of second generation Aurion.
The articulation index of interior audibility has been improved by more than 10 per cent.
Ride and handling has been improved in all areas as a result of extensive local testing and development.
User-friendly modifications have been made in many small but important ways.
The centre console storage area is longer, and the boot loading lip is lower to the ground for easier loading.
Interior dimensions have been increased to provide even more legroom, and in particular, greater headroom for rear seat occupants.
Seats have increased in size while being made even more supportive.
Toyota has sought to refine its value proposition to Aurion buyers.
As well as capping Aurion's recommended retail price beneath $50,000, it has further improved its popular capped price logbook servicing proposition to four years/75,000km (whichever occurs first) up to the first five service periods[sup]^[/sup].
'Aurion has become a favourite amongst experienced motorists,' Toyota's executive director sales and marketing Matthew Callachor said.
'Since its launch in 2006 Aurion has become something of a hallmark for private buyers who do not see the need to enter the market above the luxury car tax threshold, but who still want distinctive luxury features.
'Toyota's goal with second generation Aurion was to even better meet those requirements.
'There will not be a current generation Aurion owner who will not appreciate the improvements in the new vehicle and who won't be tempted to trade-up.'
Mr Callachor described second generation Aurion as an expansionary vehicle.
'Styling, technical and manufacturing improvements all point to Aurion expanding its market appeal,' he said.
'There is a strong market for a powerful prestige vehicle.
'Aurion is rightly, and discretely, earning a reputation as a vehicle of quality.
'Second generation Aurion will enhance that position.'
Owners can choose to emphasis the sporty lines of their Aurion with optional Toyota Genuine Accessories, including 17-inch alloy wheels, body side mouldings with chrome and a rear spoiler lip.
[sup]#[/sup]Recommended retail prices exclude dealer delivery, government and statutory charges and optional extras.
[sup]*[/sup]Fuel consumption and emissions will vary depending on driving conditions/style, vehicle conditions and options/accessories.
[sup]^[/sup]Excludes government and rental vehicles. Contact your Toyota Dealer or go to Toyota.com.au/advantage for other exclusions and eligibility.